Elin Maria Eriksson | urban tribes
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urban tribes

Urban Tribes is a business which believes that a world with physically active people is a better world – and their tool for this, is running. Through certified running coaches, they offer employees at companies a chance to run together during office hours. They want their business to be more of a movement and community, rather then just another running group. To achieve this I created a new brand identity, and together with a team of talented strategists and planners we put together a clothing line, a new web site and a brand book for the new Urban tribes.

Type of work

Packaging for Unicef


15 november, 2015


Brand Identity, Concept