Packaging and new concept for Unicef – Pieces.
Unicef were looking for a way to reach out to a new target group and get a different kind of people to become monthly donors to Uncief.
Our solution is called Pieces. You buy a starting kit, for yourself or a friend, in the box you find 4 different pieces of the world, a beginning of your new collection of art. Sign up as an donor and decide the outcome of your artwork or let your world grow by itself.
Design in collaboration with Linnea Friberg.
7 juni, 2016
Brand Identity, Concept, Digital, Packaging