Löparakademin is a non profit organisation, their main focus is pushing och supporting individuals and areas in Sweden through running and camaraderie. I’ve done the artwork and design for one of their main races, Kistaloppet. This race is more then just the actual run. It focuses on the area and lifting the personalities of the suburb Husby and Kista. I’ve taken inspiration of the concrete in the suburb, and the colourful graffiti you’ll find on those grey walls. In my designs it’s the people involved in the race that colours the city, cause in reality it’s the passionated people in the suburb that colours those grey concrete walls – and they shine even brighter then the graffiti.
Brand Identity and illustrations
5 augusti, 2017
Brand Identity, Illustration